Time in Jazz and I thank Paolo Fresu, for inviting us to this initiative which I think is important to reason on your part on the need for a new stage of confrontation between all those who produce culture to verify the possibility of defining proposals , shared priorities and instruments in respect of the lines of intervention, in the first place in the Region and State in Culture.
Region, on the other, we feel committed at this stage, to complete a new also legislative framework and promotion of culture that requires a stronger connection and comparison subjects. Time Jazz took, I think, this urgency of meeting, listening to each other and proposal, which is essential to tie the threads of the network of individuals performing in the general interest of promoting the island of Culture.
The conference involves, on the other hand, in their direct representatives of different sectors of the show in the newly established See, in line with the recent Regional Law on the show, which could perhaps represent an important opportunity to identify these priorities and ensure that they can be commonly represented in This reference tool, as against the administration.
then I come to a sense of presence in this conference, both as director of Ater, the Theatre Association of Emilia Romagna, is in charge of the RTI has the task of carrying out the Project Bes, awarded the tender called by the Autonomous Region of Sardinia the promotion, development, communication and marketing of major events and cultural and entertainment events in Sardinia. How we can refer
Ater, is reported here, the presence of President Maurizio Roi, an experience of a service organization for local people and managers of cultural spaces in the show program and important experiences in the promotion of production of the main members: a desired network and supported by the Emilia-Romagna, in many years, has forged relationships with the major cultural institutions and public organizations and private national and international levels in line with the its mission of fostering the development of culture in Italy.
of Ater said, allow me, as a professional trader and culture, some preliminary statements useful to share a reading frame of political and economic role of culture in which some (but not always policy-makers or economic) and try to relate which fits our thoughts today:
1) Culture can be a factor for development of the area? I think in terms of increased quality of life, affirmation of the right of citizens to use and increasing opportunities for cultural growth, the answer to that question is yes to all of us. Investing in shares of public expenditure to sustain the culture, its dissemination and its use is a fundamental fact that "connotes" the "quality" and "potential" for economic development in an area.
2) In this context, support, through public policies on culture, not only elements that reward "circuitry" or "dissemination" of cultural products, but also, with specific and strong attention, "new cultural products" made by local actors, is a first difference between the different territories.
3) If then there is a tendency to promote those productions that depart from the deep roots of identity and are able to decline it and talk with other identities and cultures, both nationally and internationally, we are faced with a further distinction, pass or strong that can make a difference in the strategies of cultural policy. We, that is, faced with cultural products that come from the identity and look at the world and, as such, are entitled to, and with little risk of losing autonomy and specific nature, dealing with the market and become one of the most formidable vehicles of "promotion" and "export" of an area, where the "export", it is worth emphasizing, is to "put into circulation", compare, create a dialogue, and create an identity with other identities At the same time, the conditions of "economic sustainability" of the cultural project.
4) Here, then, that although from a motivation, in the activation of cultural policies, taking only reference to the role of culture as a factor contributing to the improvement of quality of life and a new right of citizens to be leaders of the same terms of use and output culture, you'll always come to emphasize another aspect too often ignored or underestimated by the fiscal policies and the choices of government investment. The transition from a reading that sees the cost of cultural policies as a necessary cost to be incurred to that, however, the expenditure for culture as an "investment" and "opportunity" for a different and more innovative development of the territory.
5) Our experience, but, fortunately, those of us with many economists, scholars of cultural economics, planners and experts in planning and spatial development testify to the fact that culture can be an important factor for economic development in the area. But only .... Under certain conditions! Not all areas have, of course, equal opportunity to start: there are actually rates "cultural" other, a potential (such as the presence of infrastructure dedicated to cultural entities, networks in the sector) that are more advanced and there are other realities which are today the most disadvantaged or that access just now to open a route that goes in that direction, but that will take many years and many investments to deliver concrete results.
Sardinia Sardinia
We think that having these conditions.
The rate of culture, understood as the summary of a series of indicators that characterize a region indicates that the reality shall be consolidated with strong points of excellence, but also with many new subjects that "claim" space and that can help, if properly supported, the renewal of the languages \u200b\u200band to foster a more widespread "social knowledge" of the territory.
do not know the existence of organic searches on the validity of my statement, although some indications are coming from the elaboration of the National Performing Arts, as we anticipated an employee of the Ministry of Cagliari to our workshop, inside the 'Jazz and other Expo, comparison between the regions, I derived from data from the Regional Performing Arts of Emilia-Romagna, I work at for years.
I will just note, however, that derives from a more direct, which occurred in recent months:
a) The local government has dedicated significant portions of 2000-2006 Por this purpose, in particular the support for carrying -renovation of new space to expand the geographical spread of places of culture, with the support of the identification and initiation of specific forms of management, with support for the promotion and marketing. In particular for this last action was suggested to create the reality around some of the most established and best known attraction of new opportunities for cultural tourism, travelers, that can to understand and appreciate the identity, the uniqueness of places and territories, together with the cultural productions and events of the show or shows or some of the main manifestations of identity as are those related to Carnival in many countries or related to the rites of the Week Santa. Although there are obvious points of criticism on how to provide effective opportunities to manage some of these structures can be said that the conditions are there to "think of a strategic action", development and consolidation of a regional cultural network that this first form of aggregation can build on to refer to more growth in this sector.
b) There are laws industry, particularly that on the show, or that the film, newly approved, vital for planning of cultural policy, programmatic and useful to give certainty to start a stronger involvement of stakeholders in the lines of public programming culture.
c) There is the presence of a strong pole of knowledge in the Universities of Sardinia
d) There is the presence of a strong "innovation hub" in Cagliari, which offers a significant opportunity to position, nationally and internationally, between territories where most significant reservoirs of technology, innovation and knowledge and where it can become a virtuous link to this peculiarity richness of the presence of cultural producers to decline a new leading role of Sardinia in the production of quality content for digital.
e) There are, then, so many events and cultural and entertainment events that are going through the Island "for the whole year
But these potential" competitive advantage "also engages some" threat "!
seems, in fact, for those who are like me, to observe closely the Sarda reality shows and events that are not often in a position to define their programs in good time for the uncertainty of available resources, both government and and private. It also seems that a network approach, collaboration and joint planning that too often is used instead of the "lack of dialogue or" go it alone "
how to make, then, these events and cultural productions, or at least a substantial part of them, stable elements of a program which allocates resources certain, in time data and requesting, conversely, to every person to contribute to the growth of a strategy to promote the area and even communications, common? And how to help that we can build around them two virtuous
a) that the leading role of facilitator and to the realities of the child (not the other way as sometimes happens) helping to find merit in the criteria access to finance
b) that the leading role that it starts to Offer Sardinia culture, aimed at an audience that can be motivated towards the proposal of a "Sardinia all year," even outside the tourist-related reasons its beautiful sea.
The new regional law is undoubtedly a crucial opportunity to build a shared strategic path between the Region, local government and people of culture.
is set to identify the priorities that tow the development of the whole system of culture: this, in short, a hard-opportunity whose solution would favor more rapid development of the region through culture and may fuel more consolidation and capacity planning by the subjects.
The network
Finally, I meet these thoughts with some of the goals and actions to be part of the project Bes, in particular with regard, of course, the music festival circuit and also show how far
stated result for us, a reflection on the possible construction of a Network for Bes this means operating in the involvement of public and private holders of the events that the region has identified as the first reference of the project to build a network to certain actions:. a network that shares common tools of promotion, which will build in relation to the guidelines of the Region, the Site www.sardegnacultura / grandieventi.it , toll-800881188 and the contact center, it can share coordinated lines of communication between players and with the region, which is the reliable partner tour operators, who performs a common search for funds to strengthen and support the growth of events and events in the context of growth that produces the image of Sardinia culture that is credible bodies for consultation and address of the region within culture and which promotes the identification of criteria for expansion to other parties / events, events in the Internet
One lightweight tool, for self-government, using the effects, the tools of the BES Project and the potential in the multi-year project MIBAC and the possibility, therefore, to build, in time, the second edition based on broad participation, to initiate a being organized and new relationship between public and private, and to uncover, entertainment, real production opportunities, as well as the consolidation of recognition by the Ministry.
a network that, while respecting and safeguarding of the differences and specificities, all those born between the most respected and recognized and is open to new players who have the characteristics to form more solid foundation to support the growth of the projects of each and all territories and the autonomous region of Sardinia. A network that marks a turning point with respect to fragmentation and do each for its own account ..
a network, then, that does not fear the differences, but also a place that celebrates becoming important for laboratory and common projects that could involve a high level of Sardinia, which produces the best music, entertainment and culture, comparing with the rest of ' Italy and the world.
The advantage of being able to propose, even within an institutional framework to be recognized and shared by the Region, as a person who is able to interact with the best organized of other instances territories is an opportunity not to be underestimated, especially in a situation like that of Sardinia, where it seems that the richness of the proposals is a terrific calling card for anyone who wants to invest and cooperate with organizations that can deliver a strong identity and creative ability .
We have seen this as a project Bes, in Seville when we have represented the island that produces music to Womex, leading and enhancing the production of some of the most significant experiences of Sardinia and its Festival of Music (Fresu, Favata, Ledda, Palmas , the productions of the border between Sardinia and Calagonone Jazz and Jazz, and, above all, the ability of these artists work together Identifying a research and comparison with other cultures). Export
culture
The Music of Sardinia, the production of The Opera, dance, prose, the productions for children and youth, the most representative works of the authors of contemporary art Sardinians are many moments of a single Laboratory culture that is already present in the region and to which we have tried to become conscious during these months of work. So we are part of this process and we would like to give, in all modesty, our small contribution to operators in that it can be fully realized.
For this, beyond the developments already outlined in the invitation for the Project would like Bes groped, as Ater, to promote some moments of confrontation and collaboration that go in this direction. These
to encourage the creation of a production involving the most recognized artists of Sardinia and that he could become a useful business card for a general promotional activities in Italy and Europe, Sardinia, which produces music, to promote a meeting between Sardinia and Emilia producers of the show, particularly in drama, dance, children's theater, a meeting that is scheduled between March and April before the Court in the Province of ReggioEmilia Hospitable and could encourage new ideas of collaboration, to help strengthen the potential of becoming a more Ogliastra Theatre large European point of reference for production and a comparison on new ways of social engagement and civic theater and a comparison on the development of new theatrical languages, to contribute in May to promote reflection, in Cagliari, on the value of experience as an advanced Memorials to Open in spreading the culture and cultural heritage in 'approach and build new audiences and new awareness of the value of cultural heritage, but also emphasize the essential value of the proper relationship between public and private sectors to enhance the value of the Goods, in accordance with the universal value and their importance to the community. Reflection also aims to understand how to build and consolidate new skills new businesses and not for profit on the territory able to match quality of business responses to skilled jobs and services.
On this, with the due modesty of those who sincerely believes important to work for a culture of growth, we will continue with many of you, this reflection and collaboration in the coming months. Thanks
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